Sunday, April 1, 2012

Lego Misses the Boat

So, I recently read that Mega Bloks managed to snag a Blizzard license. I've seen pre-lim images of the upcoming World of Warcraft line and read that a Star Craft set was sold at the last Blizzcon event.

So now Lego has missed three of the biggest merchandising trends: Halo, World of Warcraft, and Star Craft.

We know it's not because of the violence or dark-toned themes inherent in the stories because Lego recently agreed to ten more years of Star Wars, in spite of the darkness and violence of The Clone Wars animated story.

So what happened? A Warcraft or Starcraft collectable minifig line alone would be enough to pay for the license fees.

At this point it must come down to politics. Maybe the license owners just don't like Lego.

Maybe Lego's turnaround wasn't what they wanted or maybe the level of detail in the product.

Whatever happened, Lego missed the boat. And so did Lego fans.

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